How we choose products

Best price

The lowest fresh, verified total price (price plus shipping) wins, whatever the commission. Commission never decides which price we show as best.

Which products get full pages

We pick featured products by shopper interest, likely Black Friday deals, how much discussion exists, and whether we can earn on them. That last factor affects which products we feature, never which price or store we recommend.

Our launch products were picked by hand by our team.

From November 16, 2026, we also score candidate products, and two parts of that score are about earning: whether stores we can earn from sell the product (15% of the score) and the commission we expect to earn on it (10%).

Top deals

Top deals ranks only our featured products, by how far below other stores or its own typical price each one is today. Commission plays no part in that order.